We, The CTZNS, recognize the profound impact of media and entertainment on culture. We understand that these powerful mediums shape attitudes, values, and behaviors in society. That’s why we’re making a pledge to use these influential powers for good.

Research, including studies by the Kaiser Family Foundation, has shown that media, from television to film, can significantly influence perceptions and shape cultural norms. For example, the Kaiser Family Foundation has found that the portrayal of certain behaviors in media can influence adolescents’ choices, such as smoking or sexual activity. Just as Marshall McLuhan famously noted that ‘the medium is the message,’ we believe in the potential of media to not only reflect but also shape a better world.

We understand the importance of representation and diversity in media. By promoting diverse and inclusive content, we aim to positively impact societal perceptions and expectations. We also appreciate the role of media in promoting understanding and acceptance of different cultures and lifestyles.

At CTZNS, we are dedicated to responsible media practices. Our commitment is to utilize the power of entertainment media to create a more inclusive, tolerant, and informed global culture. We invite you to join us on this journey of using media for good and shaping a brighter, more inclusive future.