Washington, D.C –
There’s a certain kind of energy that fills the room when someone rediscovers their purpose. It’s electric, unmistakable, and contagious. That’s exactly what’s happening with God is My Super PowHER (GIMS), a faith-driven lifestyle brand that is stepping boldly into its next chapter with a refreshed vision, a powerful community, and now, a beautifully relaunched website designed to amplify its mission.
Latrice Ginwright is the woman behind the movement and she describes GIMS as her ‘baby’. Like any proud parent, she’s nurtured it, invested in it, and dreamed of what it could grow to become.
And now, she’s ready to see it stand taller, run farther, and inspire more people than ever before.
The Future in Sight
When she talks about the future of GIMS, her words are filled with vision. The brand isn’t just about selling T-shirts or hoodies; it’s about creating a global presence. She sees warehouses and storefronts, collaborations with influencers, and a distribution network that puts GIMS into closets and conversations across the world.
“I see us partnering with major influencers and companies to further distribution. My ultimate goal is that this is a global brand that’s worn all around the world and that my podcast is seen and heard globally,” Ginwright shared in a CTZNS Newsroom interview.
This isn’t a casual side hustle. This is a calling. She’s treating it with the reverence and determination it deserves.
Clothing That Carries Joy
For some brands, apparel is just fabric and thread. For GIMS, it’s a message you can wear. Each logo pressed onto cotton is a declaration.
“Whenever I see people wearing GIMS it brings me so much excitement as well as humility,” she shared. “It blows my mind watching people wear my clothes with such pride and joy.”
That pride isn’t just hers; it belongs to every customer who finds themselves represented, uplifted, and connected through the GIMS brand. Whether it’s a tagged photo on social media or a friend rocking a hoodie in real life, each moment of visibility reaffirms the brand’s value and purpose.
The Push to Relaunch
The decision to relaunch wasn’t casual. It was born from prayer, reflection, and an unshakable sense of timing. Over the past few months, she’s been fueled by accountability groups and transformative experiences.
One of the defining moments came at the Woman Evolve Conference in Atlanta, GA, hosted by Pastor Sarah Jakes Roberts. She left that space filled with clarity, courage, and confidence, a fire that reignited her desire to relaunch and follow the marching orders she believes God gave her back in 2020.
“I left that conference with full confidence and fortitude to push forward in my God-given gifts and talents and to complete the marching orders God gave me…”
What followed was action: fresh branding, a new online home, and a renewed spirit of commitment.
More Than a Brand: A Community
At its heart, GIMS isn’t just about clothing. It’s about belonging. It’s about creating a safe, inclusive space where people can bring their full selves. For the faith-driven, the misunderstood, the ones who’ve felt overlooked, and those who are searching for community.
Ginwright continued, “I want every person in the GIMS Community to feel safe and seen… I am for those that have ever felt rejected, mistreated, overlooked, misunderstood, felt like they were the misfit… You should feel empowered and loved on real good over here.”
This community is both real and digital, thriving through authentic conversations, uplifting content, and a culture rooted in truth spoken with love. It’s fun, it’s faith-filled, and it’s unapologetically authentic.
Why the Website Matters
The new website is more than a facelift. We, The CTZNS, see it as a tool for expansion. Designed to match the energy and excellence of the brand, it creates an online space that reflects the warmth, inclusion, and empowerment GIMS stands for. It’s where stories meet style, and where customers can not only shop but also connect with the vision.
By relaunching her website, she’s creating a hub that can grow alongside her dreams of warehouses, global reach, and influencer collaborations. It’s the digital foundation of everything GIMS is building toward.
We’re proud to be on the job and look forward to bringing the vision to life.
What’s Next for GIMS
When the relaunch goes live this Fall, the horizon is wide open. Expect to see more merchandise beyond tees and hoodies, more collaborations, and a stronger community presence online and offline. The podcast, too, is a major piece of this future and one that will carry the GIMS message into earbuds and living rooms around the world.
This isn’t the end of a journey; it’s a new beginning. The relaunch marks a turning point where the seeds planted in faith are beginning to bloom with clarity and confidence.
A Final Word
There’s something magnetic about a brand relaunch. We, The CTZNS, see it as a chance to reintroduce yourself to the world with greater purpose and sharper vision. For GIMS, this relaunch is more than a new website; it’s a statement of intent. It’s a declaration that the brand is ready for bigger stages, broader audiences, and deeper impact.
The joy, humility, and faith pouring from its founder indicate that this is just the beginning of something global.
