Suicide Reporting Awareness Day (SRAD) was created to spark a national conversation about one of the most overlooked responsibilities in journalism: how we tell stories involving suicide.
Developed in partnership with advocates, communicators, and mental health leaders, the initiative sought to elevate awareness around safe reporting practices while providing practical resources for media professionals. The campaign challenged a longstanding assumption that awareness alone is enough, instead encouraging a more thoughtful approach to storytelling that protects vulnerable audiences while preserving the public's right to know.
Through educational content, media outreach, strategic partnerships, and community engagement, SRAD helped advance a growing movement toward more responsible reporting. At its core, the project was built on a simple idea: stories have consequences, and when told with care, they can save lives.
What emerged was more than an awareness campaign. It became a platform for education, advocacy, and cultural change, bringing together journalists, mental health professionals, survivors, and communities around a shared commitment to telling difficult stories responsibly.
